Wellness Experiences in VR
EsVedra is a global community of wellness content creators offering locally-driven, science-backed experiences to users around the world through the EsVedra App. We have partnered to develop and prototype immersive 3D wellness solutions for the emerging market.
RESEARCH & DEVELOPMENT
With over 2500 wellness apps offering a range of experiences, and a fast evolving VR industry with a generation of the most affordable products discontinuing, we are analyzing how practitioners will value immersive 3D in the future of wellness.
Based on unique value propositions, we canvased three potential business models and pinpointed their Must Haves, Should Haves, Could Haves, and Must Avoids.
We evaluated how VR is perceived or used in different sectors, and are developing relevant industry partners and community collaborators.
As we learn more about the global EsVedra community, how to preserve the integrity of their locally-driven content around the world, and the emerging market, we are establishing parameters for making the variety of EsVedra experiences as accessible as possible to all.
In tandem with SWOT analysis, project roadmapping, ethnographic research, and established VR research, we are designing a series of surveys to determine optimal methodologies for structuring experiments and iterative prototypes among EsVedra stakeholders.
We are combining VFX, interaction design, and architecture methods to address the technical challenges of building an adaptable platform that bridges emerging industries.